Universal User Base
* Business to Consumer (B2C)
* Consumer to Business (C2B)
* Business to Business (B2B)
* Consumer to Consumer (C2C)
Empowering Business Communications
* Security, Trust and Consent
* Identity and Data Management
* User Centric Data Ecosystems
* Marketing and Brand Awareness
* Location-based Services
Empowering Social Communications
* Personalised Calls
* Social Networking
* Unique Messaging Experience
* Personal Data Stores and Control (Self Sovereignty)
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